Olivia was always in love with the thought of design and staying healthy and fit, so she decided to start an activewear line. She knew she had to pick a unique name and symbol with meaning behind each one and she did just that.

There are a few main reasons as to why she picked “All In Fitwear” and the opened delta symbol. When she first thought of starting her own activewear line, she was stuck on finding the “perfect” name for it. She would write down everything that came to mind, but nothing seemed to fit the way she wanted it to. One night when she was sitting in bed, she had randomly come up with All In Fitwear. She decided this is the best fit for our brand because she had to give up everything to work hard in order to make this company successful. You could say she had to be “All In” to make it work. She is 100% dedicated and determined to live out her goals and passions each and every day of her life. She wants people to look at our clothing, see the name, and think to themselves "I can be or do whatever my heart desires as long as I work hard for it". If you can find the discipline, you can accomplish anything! After finally finding the name that fit best, she started to think of a logo. This was definitely harder than the name and took a good amount of time to figure out. Eventually, she stumbled upon the open delta symbol and fell in love with the meaning behind it, which is being open to change. She believes the only way you can truly follow your goals and passions is to be open to change and not be afraid of failure and learn from it.